Work
About
Let’s connect
FitAid
Paid Social Conversion Journey
Designed a scalable paid social campaign system with a matching post-click ecommerce journey, creating a faster path from ad engagement to product confidence.
This extended the system through landing architecture and guided product discovery patterns, resulting in a conversion-focused shopping experience.
Everyday Performance
Broad discovery pathway for cold paid traffic designed to accelerate best-seller product confidence.
Recovery + Strength
Higher-intent pathway optimized for recovery and daily strength support after training.
Energy + Hydration
Low-friction pathway built for immediate energy and hydration need states throughout the day.
Work
About
Let’s connect
FitAid
Paid Social Conversion Journey
Designed a scalable paid social campaign system with a matching post-click ecommerce journey, creating a faster path from ad engagement to product confidence.
This extended the system through landing architecture and guided product discovery patterns, resulting in a conversion-focused shopping experience.
Everyday Performance
Broad discovery pathway for cold paid traffic
designed to accelerate best-seller product confidence.
Recovery + Strength
Higher-intent pathway optimized for recovery
and daily strength support after training.
Energy + Hydration
Low-friction pathway built for immediate energy
and hydration need states throughout the day.
Work
About
Let’s connect
FitAid
Paid Social Conversion Journey
Designed a scalable paid social campaign system with a matching post-click ecommerce journey, creating a faster path from ad engagement to product confidence.
This extended the system through landing architecture and guided product discovery patterns, resulting in a conversion-focused shopping experience.
Everyday Performance
Broad discovery pathway for cold paid traffic
designed to accelerate best-seller product confidence.
Recovery + Strength
Higher-intent pathway optimized for recovery
and daily strength support after training.
Energy + Hydration
Low-friction pathway built for immediate energy
and hydration need states throughout the day.